Louis Poulsen A/S and our subsidiaries* (hereinafter referred to as "Louis Poulsen," "we," or "us") wish to give all users of our website the best possible experience with our digital solutions, and therefore, we use data concerning customers and users combined with information from third-party solutions.
Louis Poulsen strives to protect all customer data collected on its website. We have procedures which attempt to ensure that all personal information is processed in accordance with law, both internally at Louis Poulsen and by our business partners.
Louis Poulsen is responsible for the purpose and means of the processing of data, and we, therefore, reserve the right to protect your information in accordance with law.
3 What data we collect
Louis Poulsen wishes to protect our customers' and users' privacy, regardless of which digital solutions are used, so the collection and storage of data are adapted to the solution used.
3.1 Automatically collected data
Louis Poulsen's digital solutions are based on various technologies for enhanced ease of use and security. These technologies collect data automatically through various methods, including cookies and analysis of clickstream data.
Cookies are small text files containing letters and numbers, which are placed on your computer or other devices when you visit a website and can be used to track pages you visit and to help you continue where you left off, or to remember your language settings or other preferences.
3.1.2 Clickstream data
All visits to a digital solution require information to be sent from your browser to a server. By analyzing this data, Louis Poulsen can optimize our digital solutions. Data is collected via third parties on our behalf.
Data about your visits to our site can be collected for system administration and internal marketing-related analyses. This data is statistical information concerning users' behaviour with the digital solutions.
Examples of data that is collected and analyzed:
3.2 Information actively submitted by you
In addition to the information collected automatically, we also process data that users have actively given to Louis Poulsen.
Examples of data actively submitted by users include personal and contact details such as email, telephone number, address, date of birth, etc. If you submit information on behalf of another person, it is your responsibility to ensure that you have the right to share this information with us.
This may also include information that you share with us via Facebook and other social media outlets, by participating in a sweepstakes, drawings and other competition, or in connection with any registration to receive newsletters from Louis Poulsen. Information may also be submitted to Louis Poulsen in connection with customer service or support inquiries.
4.1 Purpose of collection
Below are some examples of how we use the information collected:
The information is stored for the statutory period of time, and we delete information that is no longer required. The period of time depends on the nature of the information and the reason that it is stored. Unless it is deleted by request, information for electronic marketing purposes is retained for a maximum of 12 months after we last used this information.
4.3 Property of Louis Poulsen
Louis Poulsen may use information you voluntarily provide to us to provide a better experience. Any suggestions made to us shall become our property. Additionally, any testimonials or reviews of products and/or services given to us shall become the property of Louis Poulsen. By submitting any suggestions, testimonials, reviews and the like, you agree that it shall become the property of Louis Poulsen and we may use the suggestions, testimonials, reviews and the like without any further compensation to you.
5 Disclosure of information
5.1 In general
We may disclose your information if we are subject to a request or demand to forward or share data in order to comply with a legal obligation. Disclosure may also take place as instructed by a court of law or another authority, or to protect the trademarks, rights, property, or security of Louis Poulsen A/S. This may entail the exchange of information with other companies and organizations for the purpose of protection against fraud.
Louis Poulsen uses service providers and data processors which operate on our behalf. The services may, for example, comprise server hosting and system maintenance, analysis, payment solutions, control of addresses and credit standing, email service, etc. These business partners may be given access to data to the extent necessary in order to provide their services and solutions. The business partners will be contractually obligated to treat all data as strictly confidential and will not be permitted to use data for other purposes than pursuant to its contractual obligation to Louis Poulsen.
Louis Poulsen may share non-personally identifiable information publicly and with our partners, including without limitation, publishers, advertisers and connected sites. For example, we may share information publicly to show trends about the general use of our services.
5.2 Special information concerning Google Analytics
Louis Poulsen currently uses Google Analytics as the web analysis tool in our digital solutions. Web analysis data is sent from our digital solutions for analysis in the service offered by Google. Google Analytics functions as the "data processor" of the data, and Louis Poulsen as the "data controller" of the data; and Louis Poulsen's data may only be disclosed by agreement or in order to comply with legal requirements.
You can read more about Google's confidentiality policy here:
Google offers various solutions to protect the anonymity of your data and online behaviour; see more here:
5.3 Retargeting technologies
Our websites use retargeting technologies. This gives us the opportunity to advertise directly to our visitors on other websites. Based on their interest in visiting our websites, we believe that the display of personal interest-based advertising is more interesting for our customers than ads that may not relate to their personal interests.
We also work together with partners that use tracking technologies to display digital ads on our behalf. These partners may collect information about your visits to our digital solutions and your interaction with our communication, including advertising.
Unless you affirmatively opt-out of receiving additional communications, we reserve the right to communicate with you from time to time using various methods to present offers regarding Louis Poulsen that we think may be of interest to you.
We have adopted internal information security rules with instructions and measures to protect your personal data from being destroyed, lost, or changed; from unauthorized publication; and from unauthorized persons’ access to or knowledge of this data.
We have established procedures for granting access rights to those of our employees who process sensitive personal data and data that reveals information concerning personal interests and habits. We control their actual access through logging and supervision. To avoid loss of data, we regularly backup our data sets. We also use encryption to protect the confidentiality and authenticity of your data.
If you have chosen a password for one of Louis Poulsen’s digital solutions, you are responsible for storing this password in a responsible way, and also for using a secure connection when you use the password. Data transmission is never 100% secure via the internet, but Louis Poulsen attempts to protect your personal information and support secure digital communication.
Although Louis Poulsen uses commercially reasonable methods to secure personal data it may collect about you, there can be no guarantee of absolute security from third party criminal interference or other such unwelcomed intrusions to data we collect. In the event of an unauthorized intrusion into our data, we will take the steps as required by applicable United States law regarding the proper notifications.
7.1 You are in control
When you provide information to Louis Poulsen, you do so on a voluntary basis. There may be services and functions, such as the execution of an order placed via our webshop, that will only function if you have chosen to give us access to personal information. We offer our customers and users the opportunity to retain control over their data, such as by providing the option to delete accounts and registration for digital services.
You can send us an email or a letter if you require information into which data is registered. See our contact details at the bottom of this document. At no charge, you have the right to receive one copy of the personal data that we process concerning you.Access to the disclosure of information may be limited, however, in order to protect other persons’ privacy as well as business secrets and intellectual property rights.
Please also note that Louis Poulsen interacts with digital solutions to external media with their own privacy policies which lie beyond Louis Poulsen's control. We recommend that you keep yourself informed of the current policies of these external media.
7.2 Withdrawal of registration and objection
You have the right to object to our processing of your personal data.
If you receive emails with marketing content and wish to cease receiving these emails, click on the "unsubscribe" link in the email, after which you will no longer receive any further marketing material sent to the email address in question. If you would like to unsubscribe from all marketing material, whether it is digital or analog, you must contact Louis Poulsen in writing, marking your correspondence "protection of personal information." We may request further documentation to comply with your request and to verify your identity, such as a copy of your driver’s license or passport. Any related costs to opt-out and to comply with our requirements are not covered by Louis Poulsen and are your responsibility.
Personal data for use in connection with service and administrative inquiries may also be cancelled by contacting Louis Poulsen (see above), which will then delete the user manually.
7.3 Verification and updating of information
You may have your personal data which is registered by Louis Poulsen updated, supplemented, blocked, or deleted by complying with current law. If we are unable to comply with your request, you will be informed within a reasonable period of time.
8 Updating this policy
Louis Poulsen will comply with applicable law regarding privacy and data protection. We update this policy on an ongoing basis, based on any changes in law, and to ensure that this policy reflects the current digital solutions that we offer to our customers. Significant changes will be announced via our website and may also be communicated by email.
9 Contact details
Write to: firstname.lastname@example.org or to Louis Poulsen USA, 3260 Meridian Parkway, Weston, FL 33331, USA
Last updated December 2017
*: Louis Poulsen Germany GmbH, Louis Poulsen Sweden AB, Louis Poulsen Norway AS, Louis Poulsen Finland Oy, Louis Poulsen USA Inc., Louis Poulsen Japan Ltd., Louis Poulsen UK Limited, Louis Poulsen Switzerland AG, Louis Poulsen Holland BV, Louis Poulsen Asia Pte. Ltd.