Louis Poulsen A/S

Privacy Policy

Louis Poulsen A/S - Privacy Policy

1. Purpose

Louis Poulsen A/S and our subsidiaries* (hereinafter referred to as 'Louis Poulsen', 'we' or 'us') wish to give all users the best possible experience of our digital solutions, and therefore we use data concerning customers and users combined with information from third-party solutions.

Louis Poulsen takes pride in taking care of all customer data and protecting the information collected. There are clearly defined procedures to ensure that all personal information is processed in accordance with current legislation, both internally at Louis Poulsen and by our business partners.

This Privacy Policy specifies which data is collected, the purposes for which data is collected and used, how data is handled, and with whom data is shared. Finally, your options with regard to the use or updating of your data are also stated.

When you visit Louis Poulsen's websites, including louispoulsen.com/uk, you accept the terms of this Privacy Policy, as well as the commercial terms and conditions (online), terms and conditions of sale and delivery, cookie policy and other documents specified in Louis Poulsen's Privacy Policy. This Privacy Policy defines how we treat all individually identifiable information collected. Below, Louis Poulsen's policies and practice regarding data and how we process it are described in further detail.

Our Privacy Policy includes information about the collection and use of data that is gathered when Louis Poulsen’s digital solutions are used, including our website, webshop, newsletters, customer surveys, competitions, etc. for which it is possible to register personal data.

You are always welcome to contact Louis Poulsen concerning the processing of personal data. You can find our contact details on the website and also at the end of this document.

2. Responsibility

Louis Poulsen is responsible for the purpose of and means for the processing of data, and we therefore reserve the right to protect your information in accordance with current legislation.

Louis Poulsen will obtain access to process the personal information and data described in this Privacy Policy. Louis Poulsen is the data controller and as the data controller we will treat all information collected in accordance with current British legislation.

3. Which data is collected

Louis Poulsen wishes to protect our customers' and users' privacy, regardless of which digital solutions are used, so that the collection and storage of data are adapted to the solution used.

3.1 Automatically collected data

Louis Poulsen's digital solutions are based on various different technologies in order to ensure ease of use and security. These technologies can collect data automatically in order to offer the best possible solution, either directly by Louis Poulsen or by third parties on our behalf. Cookies and analysis of clickstream data are examples of this.

3.1.1. Cookies

Cookies are small text files containing letters and numbers which are placed on your computer or other devices. Cookies are set when you visit a website that uses cookies and can be used to track which pages you have visited, and help you to continue where you left off, or to remember your language settings or other preferences.

You can read our cookie policy here http://www.louispoulsen.com/uk/about-us/cookie-policy/.

3.1.2. Clickstream data

All visits to a digital solution entail that information is sent from your browser to a server. By analysing this data Louis Poulsen can optimise the digital solutions. Data is collected via third parties on our behalf.

Data about your computer can be collected for system administration and internal marketing-related analyses. This data is statistical information concerning users' behaviour in the digital solutions.

Examples of the data that is collected and analysed:

  • Date and time of visit

  • The pages of the solution that are visited

  • The IP address of the visitor

  • Information about the browser and computer used (type, version, operating system, etc.)

  • The URL from the point of referral (the page from which the visitor has come to Louis Poulsen's solution)

3.2 Information actively submitted by you

In addition to the information collected automatically, we also process data that users have actively given to Louis Poulsen.

Examples of data actively submitted by users are: personal and contact details such as email, telephone number, address, date of birth, etc. If you submit information on behalf of another person, it is your responsibility to ensure that you have the right to share the information with us.

This may also concern information that you share with us via Facebook, by participating in a competition, or in connection with registration to receive newsletters from Louis Poulsen. Information may also be submitted to Louis Poulsen in connection with customer service or support enquiries.

4. Use and storage of the collected data

4.1 Purpose of collection

Below some examples are given of the use of the information collected:


  • Adjustment of the content of digital solutions.

  • Execution of orders in the online shop, including basket function, payment, checking of card data, etc.

  • The opportunity to participate in customer surveys, competitions, lotteries, etc. via digital solutions.

  • Archive of registered products and related personal data.

  • Administration of memberships.

  • Order processing and communication in connection with your order or other enquiries to Louis Poulsen.

  • Confirmation of your identity in communication with Louis Poulsen.

  • If we have your explicit consent, we may contact you via the contact details you have specified for marketing, sales, advertising and analysis purposes, either by post, digital mail or telephone.

  • We can target the offers and campaigns for each customer on the basis of behaviour history and demographic data, combined with third-party solutions and data.

4.2. Storage

The information is stored for the statutory period of time and we delete information that is no longer required. The period of time depends on the nature of the information and the reason that it is stored, Unless it is deleted by request, information for electronic marketing purposes is retained for a maximum period of 12 months after we have last used this information.

5. Disclosure of information

5.1. In general

Louis Poulsen will only disclose customer information to a third party in accordance with the terms of this Privacy Policy.

We may disclose your information if we are subject to an obligation to forward or share data in order to comply with a legal obligation. Disclosure may also take place as instructed by a court of law or another authority, or to protect the trademarks, rights, property or security of Louis Poulsen A/S. This entails the exchange of information with other companies and organisations for the purpose of protection against fraud.

Louis Poulsen uses service providers and data processors which operate on our behalf. The services may, for example, comprise server hosting and system maintenance, analysis, payment solutions, control of addresses and credit standing, email service, etc. These business partners may be given access to data to the extent necessary to provide their services and solutions. The business partners will be contractually obliged to treat all data as strictly confidential and will thereby not have permission to use data for other purposes than as determined by the contractual obligation in relation to Louis Poulsen, and we check that our business partners comply with their obligations.

In connection with participation in the dispute resolution procedure via the ODR platform http://ec.europa.eu/consumers/odr, Louis Poulsen may be required to disclose data and personal information to the European Commission, which is the operator of the platform.

5.2. Special information concerning Google Analytics

Louis Poulsen uses Google Analytics as the web analysis solution in our digital solutions. Web analysis data is thereby sent from our digital solutions for analysis in the service offered by Google. Google Analytics functions as the "data processor" of the data, and Louis Poulsen as the "data controller" of the data; and Louis Poulsen's data may only be disclosed by agreement or to comply with legal requirements.

You can read more about Google's confidentiality policy here:


Google offers various solutions to protect the anonymity of your data and behaviour; see more here:


5.3. Retargeting technologies

Our websites use retargeting technologies. This gives us the opportunity to advertise directly to our visitors on other websites. Based on the interest in visiting our websites, we believe that the display of personal interest-based advertising is more interesting for our customers than ads that do not have a personal relation.

We also work together with partners which use tracking technologies to display digital ads on our behalf. These partners may collect information about your visits to our digital solutions and your interaction with our communication, including advertising.

Retargeting technologies analyse your cookies and display ads based on your previous online activity. For further information about cookies, see section 3.1.1. of this Privacy Policy.

6. Security

We have adopted internal information security rules with instructions and measures to protect your personal data from being destroyed, lost or changed, from unauthorised publication, and from unauthorised persons’ access to or knowledge of this data.

We have laid down procedures for granting access rights to those of our employees who process sensitive personal data and data that reveals information concerning personal interests and habits. We control their actual access by logging and supervision. To avoid loss of data, we continuously backup our data sets. We also use encryption to protect the confidentiality and authenticity of your data.

If you have chosen a password for one of Louis Poulsen’s digital solutions, you are responsible for storing this password in a responsible way, and also for using a secure connection when you use the password. Data transmission is never 100% secure via the Internet, but Louis Poulsen does its utmost to protect your personal information and support secure digital communication.

7. Rights

7.1. You are in control

When you provide information to Louis Poulsen, you do so on a voluntary basis. There may be services and functions, such as the execution of an order placed via our webshop, that will only function if you have chosen to give us access to personal information.

We offer our customers and users the opportunity to retain control over their data, among other things as the option to delete accounts and registration for digital services.

You can always send an email or a letter if you require insight into which data is registered. See our contact details at the end of this document. At no charge, you have the right to receive one copy of the personal data that we process concerning you.Access to the disclosure of information may be limited, however, in order to protect other persons’ privacy, as well as business secrets and intellectual property rights.

Please also note that reference is made from Louis Poulsen's digital solutions to external media with their own privacy policies which lie beyond Louis Poulsen's control. We recommend that you also keep yourself informed about their current policy.

7.2. Withdrawal of registration and objection

You have the right to object to our processing of your personal data.

If you receive emails with marketing content, you just need to click on the unsubscribe link in the email, after which you will no longer receive any further marketing material sent to the email address in question. If you would like to unsubscribe from all marketing material, whether it is digital or analogue, you just need to write to Louis Poulsen, marked "protection of personal information". See our contact details at the end of this document.

If there is any doubt concerning your identity, we may request further documentation in the form of e.g. a copy of your passport. Any related costs are not covered by Louis Poulsen.

Personal data for use in connection with service and administrative enquiries may also be cancelled by contacting Louis Poulsen (see above), which will then delete the user manually.

If you do not wish data to be collected in any form, see below under "Web analysis" concerning how you can protect your anonymity on our digital services.

7.3. Verification and updating of information

You also have the opportunity to have your personal data registered by Louis Poulsen updated, supplemented, blocked or deleted, which must likewise be in accordance with current legislation. If there are circumstances that prevent us from complying with your updating request, you will be informed within a reasonable period of time. See also our contact details at the end of this document.

8. Updating the policy

Louis Poulsen will at any time comply with applicable legislation on and principles for privacy and data protection. We update this policy on an ongoing basis, based on any changes in legislation, and to ensure that the policy reflects the current digital solutions that we offer to our customers.

Significant changes will be announced via our website and may also be notified by email.

9. Contact details

Write to: info@louispoulsen.co.uk or to Louis Poulsen UK Limited, c/o Goodwille Limited, St. James House, 13 Kensington Square, London W8 5HD, United Kingdom.


Updated in November 2017


*: Louis Poulsen Germany GmbH, Louis Poulsen Sweden AB, Louis Poulsen Norway AS, Louis Poulsen Finland Oy, Louis Poulsen USA Inc., Louis Poulsen Japan Ltd., Louis Poulsen UK Limited, Louis Poulsen Switzerland AG, Louis Poulsen Holland BV, Louis Poulsen Asia Pte. Ltd.

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