Foreword by Daniel Lalonde
Chief Executive Officer, Design Holding
I’m sometimes asked: what makes a brand valuable? Well, the value is rooted in the desirability of its products, the quality of its services, its level of innovation, and customer loyalty and brand awareness.
But just as important is the brand’s reputation, whether it can keep earning the trust of customers, employees, suppliers, and partners.
At Design Holding, we pride ourselves on the beauty of our designs and the quality of our craftsmanship. In the same way, we must take pride in our Code of Ethics.
Every single day, with every single action, we – you, me, all our colleagues – are ambassadors for each of our Brands. Through our behavior we earn trust and define our reputation.
For me, this document is much more than a guideline for what to do (or not to do). I see our Code of Ethics as our North Star, our guide for how we can be our best and live by our values every day.
Let me be clear: earning trust does not happen in a one-off moment or by simply reading this document. It’s a journey, supporting change and best practices, not just at Design Holding, but across our industry.
Ethical behavior has many dimensions. It’s about being honest, fair and transparent. It extends to how we respect the environment, take on social responsibility, and support diversity and inclusion.
Remember: there’s an inherent beauty not just in our design, but also in how we behave.
Design Holding attaches great importance to ensuring that its brands and their partners and employees share a set of common rules, practices and principles with respect to ethics, social responsibility and protection of the environment.
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Design Holding has implemented a whistleblowing scheme. Click here to access the whistleblowing platform and to read more about the whistleblowing policy.