Louis Poulsen A/S

Privacy Policy

Louis Poulsen A/S Privacy Policy

1 Purpose

Louis Poulsen A/S and our subsidiaries* (hereinafter referred to as "Louis Poulsen," "we," or "us") wish to give all users of our website the best possible experience with our digital solutions, and therefore, we use data concerning customers and users combined with information from third-party solutions.

Louis Poulsen strives to protect all customer data collected on its website. We have procedures which attempt to ensure that all personal information is processed in accordance with law, both internally at Louis Poulsen and by our business partners.

This Privacy Policy specifies which data is collected, the purposes for which data is collected and used, how data is handled, and with whom data is shared. Finally, your options with regard to the use or updating of your data are also stated.

When you visit Louis Poulsen's websites, including louispoulsen.com/usa, you accept the terms of this Privacy Policy, as well as the commercial terms and conditions set forth on our websites, our terms and conditions of sale and delivery, our cookie policy, and other documents specified in Louis Poulsen's Privacy Policy. This Privacy Policy defines how we treat all individually identifiable information collected. Louis Poulsen's policies and practices regarding data and how we process it are described in further detail below.

Our Privacy Policy includes information about the collection and use of data that is gathered when Louis Poulsen’s digital solutions are used; including our website, webshop, newsletters, customer surveys, competitions, and all digital platforms we use to register personal data.

You are welcome to contact Louis Poulsen concerning the processing of your personal data. You can find our contact details on our website and at the end of this Privacy Policy.

2 Responsibility

Louis Poulsen is responsible for the purpose and means of the processing of data, and we, therefore, reserve the right to protect your information in accordance with law.

Louis Poulsen will process the personal information and data described in this Privacy Policy. Louis Poulsen is the data controller, and as the data controller, we will treat all information we collect in accordance with law.

3 What data we collect

Louis Poulsen wishes to protect our customers' and users' privacy, regardless of which digital solutions are used, so the collection and storage of data are adapted to the solution used.

3.1 Automatically collected data

Louis Poulsen's digital solutions are based on various technologies for enhanced ease of use and security. These technologies collect data automatically through various methods, including cookies and analysis of clickstream data.

3.1.1 Cookies

Cookies are small text files containing letters and numbers, which are placed on your computer or other devices when you visit a website and can be used to track pages you visit and to help you continue where you left off, or to remember your language settings or other preferences.

You can read our cookie policy here http: //www.louispoulsen.com/usa/about-us/cookie-policy/.

3.1.2 Clickstream data

All visits to a digital solution require information to be sent from your browser to a server. By analyzing this data, Louis Poulsen can optimize our digital solutions. Data is collected via third parties on our behalf.

Data about your visits to our site can be collected for system administration and internal marketing-related analyses. This data is statistical information concerning users' behaviour with the digital solutions.

Examples of data that is collected and analyzed:

  • Date and time of visit
  • The pages of the solution that are visited
  • The IP address of the visitor
  • Information about the browser and computer used (i.e., type, version, operating system, etc.)
  • The URL from the point of referral (the page from which the visitor has come to Louis Poulsen's solution)
  • Location information using various technologies, including IP address and other sensor that may provide us with information
  • Certain services include a unique application number. This number and information about your installation (for example, the operating system type and application version number) may be sent to us when you install or uninstall that service or when that service periodically contacts our servers
  • We may collect and store information (including personal information) locally on your device using mechanisms such as browser web storage (including HTML 5) and application data caches.

3.2 Information actively submitted by you

In addition to the information collected automatically, we also process data that users have actively given to Louis Poulsen.

Examples of data actively submitted by users include personal and contact details such as email, telephone number, address, date of birth, etc. If you submit information on behalf of another person, it is your responsibility to ensure that you have the right to share this information with us.

This may also include information that you share with us via Facebook and other social media outlets, by participating in a sweepstakes, drawings and other competition, or in connection with any registration to receive newsletters from Louis Poulsen. Information may also be submitted to Louis Poulsen in connection with customer service or support inquiries.

Louis Poulsen reserves the right to use new technologies that may arise in the future that may provide similar or different personal data than what is currently being collected.  In the event that Louis Poulsen does use a new technology that provides similar or different personal data than what is currently being collected, Louis Poulsen will update this Privacy Policy accordingly.4. Use and storage of the collected data

4.1 Purpose of collection

Below are some examples of how we use the information collected:

  • Adjustment of digital solution content
  • Execution of orders in the online shop, including basket function, payment, checking of card data, etc.
  • The opportunity to participate in customer surveys, competitions, drawings, etc. via digital solutions
  • Archive of registered products and related personal data
  • Administration of memberships
  • Order processing and communication in connection with your order or other inquiries to Louis Poulsen
  • Confirmation of your identity in communication with Louis Poulsen
  • If we have your explicit consent, we may contact you via the contact details you have provided for marketing, sales, advertising, and analysis purposes, either by post, digital mail, or telephone
  • We can target the offers and campaigns for each customer on the basis of behaviour history and demographic data, combined with third-party solutions and data

4.2 Storage

The information is stored for the statutory period of time, and we delete information that is no longer required. The period of time depends on the nature of the information and the reason that it is stored. Unless it is deleted by request, information for electronic marketing purposes is retained for a maximum of 12 months after we last used this information.

4.3 Property of Louis Poulsen

Louis Poulsen may use information you voluntarily provide to us to provide a better experience.  Any suggestions made to us shall become our property.  Additionally, any testimonials or reviews of products and/or services given to us shall become the property of Louis Poulsen. By submitting any suggestions, testimonials, reviews and the like, you agree that it shall become the property of Louis Poulsen and we may use the suggestions, testimonials, reviews and the like without any further compensation to you.

5 Disclosure of information

5.1 In general

Louis Poulsen will only disclose customer information to a third party in accordance with the terms of this Privacy Policy.

We may disclose your information if we are subject to a request or demand to forward or share data in order to comply with a legal obligation. Disclosure may also take place as instructed by a court of law or another authority, or to protect the trademarks, rights, property, or security of Louis Poulsen A/S. This may entail the exchange of information with other companies and organizations for the purpose of protection against fraud.

Louis Poulsen uses service providers and data processors which operate on our behalf. The services may, for example, comprise server hosting and system maintenance, analysis, payment solutions, control of addresses and credit standing, email service, etc. These business partners may be given access to data to the extent necessary in order to provide their services and solutions. The business partners will be contractually obligated to treat all data as strictly confidential and will not be permitted to use data for other purposes than pursuant to its contractual obligation to Louis Poulsen.

We may transfer information about you if Louis Poulsen is acquired by or merged with another company.  In this event, Louis Poulsen will attempt to provide notification before information is transferred and becomes subject to a different privacy policy.

Louis Poulsen may share non-personally identifiable information publicly and with our partners, including without limitation, publishers, advertisers and connected sites.  For example, we may share information publicly to show trends about the general use of our services.

5.2 Special information concerning Google Analytics

Louis Poulsen currently uses Google Analytics as the web analysis tool in our digital solutions. Web analysis data is sent from our digital solutions for analysis in the service offered by Google. Google Analytics functions as the "data processor" of the data, and Louis Poulsen as the "data controller" of the data; and Louis Poulsen's data may only be disclosed by agreement or in order to comply with legal requirements.

You can read more about Google's confidentiality policy here:

https://www.google.com/intl/en/policies/privacy/

Google offers various solutions to protect the anonymity of your data and online behaviour; see more here:

https://support.google.com/analytics/answer/181881?hl=en

5.3 Retargeting technologies

Our websites use retargeting technologies. This gives us the opportunity to advertise directly to our visitors on other websites. Based on their interest in visiting our websites, we believe that the display of personal interest-based advertising is more interesting for our customers than ads that may not relate to their personal interests.

We also work together with partners that use tracking technologies to display digital ads on our behalf. These partners may collect information about your visits to our digital solutions and your interaction with our communication, including advertising.

Retargeting technologies analyze your cookies and display ads based on your previous online activity. For further information about cookies, see section 3.1.1. of this Privacy Policy.

Unless you affirmatively opt-out of receiving additional communications, we reserve the right to communicate with you from time to time using various methods to present offers regarding Louis Poulsen that we think may be of interest to you.

6 Security

We have adopted internal information security rules with instructions and measures to protect your personal data from being destroyed, lost, or changed; from unauthorized publication; and from unauthorized persons’ access to or knowledge of this data.

We have established procedures for granting access rights to those of our employees who process sensitive personal data and data that reveals information concerning personal interests and habits. We control their actual access through logging and supervision. To avoid loss of data, we regularly backup our data sets. We also use encryption to protect the confidentiality and authenticity of your data.

If you have chosen a password for one of Louis Poulsen’s digital solutions, you are responsible for storing this password in a responsible way, and also for using a secure connection when you use the password. Data transmission is never 100% secure via the internet, but Louis Poulsen attempts to protect your personal information and support secure digital communication.

Although Louis Poulsen uses commercially reasonable methods to secure personal data it may collect about you, there can be no guarantee of absolute security from third party criminal interference or other such unwelcomed intrusions to data we collect.  In the event of an unauthorized intrusion into our data, we will take the steps as required by applicable United States law regarding the proper notifications.

7 Rights

7.1 You are in control

When you provide information to Louis Poulsen, you do so on a voluntary basis. There may be services and functions, such as the execution of an order placed via our webshop, that will only function if you have chosen to give us access to personal information. We offer our customers and users the opportunity to retain control over their data, such as by providing the option to delete accounts and registration for digital services.

You can send us an email or a letter if you require information into which data is registered. See our contact details at the bottom of this document. At no charge, you have the right to receive one copy of the personal data that we process concerning you.Access to the disclosure of information may be limited, however, in order to protect other persons’ privacy as well as business secrets and intellectual property rights.

Please also note that Louis Poulsen interacts with digital solutions to external media with their own privacy policies which lie beyond Louis Poulsen's control. We recommend that you keep yourself informed of the current policies of these external media.

 7.2 Withdrawal of registration and objection

You have the right to object to our processing of your personal data.

If you receive emails with marketing content and wish to cease receiving these emails, click on the "unsubscribe" link in the email, after which you will no longer receive any further marketing material sent to the email address in question. If you would like to unsubscribe from all marketing material, whether it is digital or analog, you must contact Louis Poulsen in writing, marking your correspondence "protection of personal information." We may request further documentation to comply with your request and to verify your identity, such as a copy of your driver’s license or passport. Any related costs to opt-out and to comply with our requirements are not covered by Louis Poulsen and are your responsibility.

Personal data for use in connection with service and administrative inquiries may also be cancelled by contacting Louis Poulsen (see above), which will then delete the user manually.

7.3 Verification and updating of information

You may have your personal data which is registered by Louis Poulsen updated, supplemented, blocked, or deleted by complying with current law. If we are unable to comply with your request, you will be informed within a reasonable period of time.

8 Updating this policy

Louis Poulsen will comply with applicable law regarding privacy and data protection. We update this policy on an ongoing basis, based on any changes in law, and to ensure that this policy reflects the current digital solutions that we offer to our customers. Significant changes will be announced via our website and may also be communicated by email.

9 Contact details

Write to: info@louispoulsen.com or to Louis Poulsen USA, 3260 Meridian Parkway, Weston, FL 33331, USA

 

Last updated December 2017

 

*: Louis Poulsen Germany GmbH, Louis Poulsen Sweden AB, Louis Poulsen Norway AS, Louis Poulsen Finland Oy, Louis Poulsen USA Inc., Louis Poulsen Japan Ltd., Louis Poulsen UK Limited, Louis Poulsen Switzerland AG, Louis Poulsen Holland BV, Louis Poulsen Asia Pte. Ltd.

Lighting inspiration

Sign up for the Louis Poulsen newsletters and be the first to know about our exciting product news, projects and inspirational applications around the world.

Wish to unsubscribe?

Thank you for subscribing to our newsletter.

We look forward to inspire you with our products – designed to shape light.
You will receive your first newsletter shortly.

If you cannot wait to get inspired, please explore our Instagram feed and get enlighten.

 

Følg Louis Poulsen på instagram